Data(base) Is King
Utilise your customer’s buying frequency by compiling an email data base, giving you the potential to increase the value of your business by tens of thousands of dollars, if not more.
To commence your online database, take these 2 simple steps:
Acquire your customer’s
- First name
- E-mail address
Use this information to create your email database, which will then enable you to build a relationship with your customers, keeping them informed about the many benefits you can offer them.
Other useful information to obtain where possible should include:
- Age or date of birth
- Gender
- Phone number
- Occupation (optional)
- Current spend within your company
The culmination of this information will mean you have a solid database that can provide you with several worthwhile opportunities to profile contacts, segment information and analyse the results of this profiling and segmentation. This database can provide your business a constant and direct opportunity to engage with your customers via a very cost effective platform.
It will in turn, keep your company, products and the benefits you offer, top of mind to all your customers, and turn casual buyers into more frequent users.
Use your database respectfully. This valuable business tool is a resource that should be protected and treated with respect. You will need to comply with the relevant privacy laws, as well as ensuring your database is “backed up” and safe from permanent deletion or corruption.
Contact us today to find out how we can create or increase your database and to make it work for you!